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Hosted by Women in CX Founder and CEO Clare Muscutt, tune in as we share real-talk conversations between women working in Customer Experience and those influencing the CX agenda from the periphery too. No longer rehashing the same old conversations, you can expect provocative discourse, increasingly meaty topics, and of course, plenty of debate as we seek to challenge the CX status quo and unleash the power of women to lead the way ahead – ensuring we don’t lose that human touch!
Episodes
Wednesday Jun 29, 2022
Wednesday Jun 29, 2022
Olga Potaptseva, Founding Director of the European Customer Consultancy, joins Clare Muscutt on the Inspiring Women in CX podcast to talk about how her university studies sparked her interest in customer research, how she came to (somewhat serendipitously!) lead a loyalty development programme at GfK, aligning CX with the business strategy, failing forwards (in life and in CX!), what it means to be a ‘customer-enabled’ organisation and her advice to women in CX about creating the life that you want.
Listen in as she talks about…
🔬 How studying Marketing and Economics sparked her interest in Customer Research
🙋♀️ Leading a loyalty development programme at GfK, before rolling out a global methodology
📊 Utilising customer data and insights to deliver business results
✨ The importance of self-belief in crafting the career and the life that you want
🤔 What it means to be a ‘customer-enabled’ organisation
📚 Her library of CX ‘micro-actions’ – things we can implement with virtually no budget
For more information on joining the world’s first online community for women in Customer Experience, head over to www.womenincx.community/membership
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