13K
Downloads
76
Episodes
Hosted by Women in CX Founder and CEO Clare Muscutt, tune in as we share real-talk conversations between women working in Customer Experience and those influencing the CX agenda from the periphery too. No longer rehashing the same old conversations, you can expect provocative discourse, increasingly meaty topics, and of course, plenty of debate as we seek to challenge the CX status quo and unleash the power of women to lead the way ahead – ensuring we don’t lose that human touch!
Episodes
Tuesday Feb 01, 2022
Tuesday Feb 01, 2022
Liz Berks, Co-Founder of 4Sight CX, Saudi Arabia, joins Clare Muscutt on the Inspiring Women in CX podcast to talk about her journey from Market Research and Insights into CX, the ‘energy and drive’ for Citizen Experience in Saudi Arabia, the dangers of an over-reliance on surveys, ethnographic research and the emerging technologies available to us, and the difference between a VoC programme and the ‘true meaning’ of customer voice.
Key talking points include discussing…
🛠️ The development of CX in Saudi Arabia
💬 The use of qualitative insight to drive CX
📳 How mobile ethnography and ‘insight communities’ can help organisations to build a comprehensive picture of who their customers really are
🙅♀️ And how to leverage the data available to you to get closer to customers, even when you have zero budget
For more information on joining the world’s first online community for women in Customer Experience, head over to www.womenincx.community
Comments (0)
To leave or reply to comments, please download free Podbean or
No Comments
To leave or reply to comments,
please download free Podbean App.