Inspiring Women In CX

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Clare Muscutt talks with Gita Samani about CX and Digital Transformation, Perfectionism and Beating Burnout.

June 24, 2021

Gita Samani, Director of Strategy at Astound Commerce joins Clare Muscutt on the Inspiring Women in CX Podcast to discuss Digital Transformation from a CX point of view and how to avoid the pitfalls of making technology led decisions and evolve your tech stack to enhance customer and employee experience. In this episode Clare and Gita talk about their similarities as women in tech, including experiencing the perils of perfectionism that led them to both recently experiencing burnout. Tune in to hear them discuss:


  • How Gita got into CX
  • The relationship between Business Analysis and CX
  • The challenges with digital transformation
  • How to stop CX being the outcome of technology choices
  • How to make tech drive customer, employee and business value
  • The importance of delivering brand through digital touchpoints
  • How to avoid technology-led decisions 
  • Evolving your tech stack to enhance customer and employee experience 
  • Managing burn out 
  • The pandemic impact 
  • Overwhelm, perfectionism and retesting priorities
  • The importance of self care
  • The difference between being selfish and setting boundaries
  • Gita’s advice for women in CX

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