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Hosted by Women in CX Founder and CEO Clare Muscutt, tune in as we share real-talk conversations between women working in Customer Experience and those influencing the CX agenda from the periphery too. No longer rehashing the same old conversations, you can expect provocative discourse, increasingly meaty topics, and of course, plenty of debate as we seek to challenge the CX status quo and unleash the power of women to lead the way ahead – ensuring we don’t lose that human touch!
Episodes
Thursday Aug 14, 2025
Thursday Aug 14, 2025
In this episode of Inspiring Women in CX, Clare Muscutt speaks with Obi Santos, a passionate CX leader and cross-functional change agent, about one of the biggest challenges facing customer experience professionals today: silos.
Obi shares her perspective on why, despite all the talk about alignment and collaboration, silos still persist—and what it really takes to overcome them.
Together, Clare and Obi explore:
- Why silos are so hard to break—and why they’re still everywhere
- What actually works when it comes to uniting data, teams, and processes
- The common traps that derail CX collaboration
- One powerful change that could help organisations truly deliver joined-up experiences
Obi also reflects on her personal journey, a challenge she’s overcome, and how being part of a community has helped her grow both personally and professionally.
If you’re tired of CX efforts that feel disconnected and want to create real impact, this episode is for you.
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