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Hosted by Women in CX Founder and CEO Clare Muscutt, tune in as we share real-talk conversations between women working in Customer Experience and those influencing the CX agenda from the periphery too. No longer rehashing the same old conversations, you can expect provocative discourse, increasingly meaty topics, and of course, plenty of debate as we seek to challenge the CX status quo and unleash the power of women to lead the way ahead – ensuring we don’t lose that human touch!
Episodes

Thursday Nov 06, 2025
Leading with Empathy: Susanna Baqué on Building Thriving CX Culture
Thursday Nov 06, 2025
Thursday Nov 06, 2025
In this special edition of the Inspiring Women in CX podcast, celebrating the 2025 Inspiring Women in CX Awards Winners, Clare Muscutt sits down with Susanna Baqué, Senior Director, Global Customer Experience and our Culture Award winner!
Shaped by a profoundly personal experience, Susanna shares her inspiring journey, revealing how vulnerability and empathy transformed her workplace – and customer experiences.
Clare and Susanna explore:
- Leading with empathy and inclusion to drive meaningful connections with employees and customers
- The courage of vulnerability in leadership and how it sparks transformative cultural change
- Practical strategies for building psychological safety and fostering thriving teams
- The power of authentic, people-first leadership in shaping extraordinary workplaces
- Lessons on collaboration, belonging, and lifting others as you rise
This episode celebrates Susanna’s remarkable leadership and the thriving CX culture she’s built. Packed with real-world insights, it’s an inspiring listen for anyone looking to create genuinely human-centred workplaces.

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