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Hosted by Women in CX Founder and CEO Clare Muscutt, tune in as we share real-talk conversations between women working in Customer Experience and those influencing the CX agenda from the periphery too. No longer rehashing the same old conversations, you can expect provocative discourse, increasingly meaty topics, and of course, plenty of debate as we seek to challenge the CX status quo and unleash the power of women to lead the way ahead – ensuring we don’t lose that human touch!
Episodes
Thursday May 04, 2023
Thursday May 04, 2023
In episode #509 of the Inspiring Women in CX podcast, Clare Muscutt talks to Fiona Blades, the President and Chief Experience Officer at MESH Experience, about…
📱 Participation Marketing and the deep impression this leaves on consumers
🎼 Viewing Brand Experience as an orchestrated score of multiple components that construct the brand in someone’s mind
🔤 Utilising text technology to reverse engineer Brand Experience and tailor investment
📊 How the experiences of today impact the metrics of tomorrow
🔮 The future of CX and how it lies in Share of Experience and agile working
Do you understand which areas of your brand resonate most with customers? If so, do you tailor your investments to this? Let us know in the comments! ⬇️
For more information on joining the world’s first online community for women in Customer Experience, head over to www.womenincx.community/membership
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